EMotorad, the Indian manufacturer of electric bicycles and e-bike conversion kits, has expanded its presence in India by opening new brand experience centres in Delhi and Bengaluru. The Delhi store is in the Jhandewalan extension of Central Delhi, while the Bengaluru Experience Centre can be found in the Jayanagar Area. This expansion aims to achieve a sales milestone of 20,000 units through offline stores. Although the brand has experienced strong sales growth in the online market, it now seeks to enhance its offline presence and provide a direct brand experience to potential customers nationwide.
EMotorad intends to enhance its stores in the future by integrating Amigo IoT technology, incorporating arcade arenas, and more. The brand states that it has begun expanding its offline footprint in major cities to connect with the spirit of youth and adventure. The company plans to enter more cities in the phased manner, with a particular focus on Tier-2 and Tier-3 cities, expecting significant growth in the next five years.
According to EMotorad, the brand has established a substantial customer base throughout India through its online presence and dealer network. With the expansion of new dealerships and brand experience centres, the company is implementing fresh strategies to make its products more accessible to prospective customers.
Speaking on the occasion, Kunal Gupta, CEO, EMotorad, said, “Right from inception, we at EMotorad have devoted ourselves to bringing absolutely world-class products and experiences to all our riders, and now we intend to take it up a few notches. Our exclusive outlets will introduce people to the exciting new world of e-biking like never before. We will showcase three exciting ranges of e-bikes and accessories, with spectacular augmented reality based modules that are sure to leave our customers spellbound.”
He added, “We look forward to offering the best retail experience in the segment with our exclusive experience centres. In the near future, we plan to equip our centres with our exclusive Amigo IoT integrations, Arcade arenas, and a lot more.”
Keyword: EMotorad launches new flagship stores in Delhi and Bangalore