roadseftysuzuki, roadaccidentsduring2021, roadsafetyawareness, etsuzuki, suzukionroadsafety, driving road safety awareness as india reaffirms commitment to reduction in road fatalities and injuries
ET SpotlightEarlier in January 2023, the Union Minister for Road Transport and Highways, Nitin Gadkari said joint efforts by all stakeholders would be necessary to reduce road accidents by 50 percent before the end of 2025.

That same month, a young woman was killed in Delhi after her scooter was hit by a car and was dragged by the vehicle in the early hours, resulting in the loss of the young and ambitious woman’s life—reported to be the breadwinner of her family.

It is worthwhile to recall that as per the ‘Road Accidents in India 2021’ report, there were 4,12,432 incidents of road accidents during 2021, which claimed 1,53,972 lives and caused injuries to 3,84,448 persons.

Gadkari was speaking as part of a telethon and outreach campaign titled ‘Sadak Suraksha Abhiyan’ during the national Road Safety Week (RSW), organised by the Ministry of Road Transport and Highways (MoRTH), which is committed to reduction in road fatalities and injuries and has undertaken multiple initiatives across all 4Es of road safety i.e. Engineering, Enforcement, Education and Emergency Care.

Observed from January 11 to 17, 2023, under ‘Swachhata Pakhwada,’ the Road Safety Week was aimed at driving road safety awareness for all. Speaking at the event, the Minister said the Centre will soon bring a new law in the country to regulate the working hours of truck drivers.

Indeed, road safety is one of the biggest public health burdens worldwide. Intrinsically linked with Sustainable Development Goals (SDGs), road safety is critical for the country’s growth and prosperity given that road accident-related injuries are one of the leading causes of deaths, disabilities and hospitalisations with severe socio-economic costs for a developing nation like India.

With rising motorisation and expanding road networks, travel risks and traffic exposure grow at a much faster rate as the growth of registered vehicles always outnumbers population growth and new roads constructed, informs the ‘Road Accidents in India 2021’ report. Hence, with rapid urbanisation and motorisation, developing measures committed to bring in safety for all types of road users—pedestrians, motorcyclists, motorists etc., as well as unauthorised roadside vendors and other encroachers—remain imperative.

Need for road safety awareness
Right to life and safety is a fundamental right of any citizen of India. Indeed, road accidents leading to death, disabilities and injuries requiring medical interventions, is a humanitarian crisis demanding renewed social impetus and a robust safety mechanism from multiple stakeholders owing to the socioeconomic costs that vehicular crashes pose for India.

To put things into perspective, in the last decade, India lost 1.5 million people to preventable road crashes and another 5.3 million have been left disabled for life. India has the highest number of road crash fatalities, with a crash occurring every minute and one death every three minutes. As per the WHO Global Report on Road Safety 2018, India accounts for almost 11% of the accident related deaths in the World.
Diving into this imperativeness earlier this year was Suzuki Motorcycle India Pvt. Ltd., in collaboration with Times CSR, completed a successful Road Safety – Awareness Drive in Delhi NCR, urging road users to follow all safety protocols. Targeted at disseminating information and creating awareness, Suzuki Motorcycle went through the data of fatal road accidents collated from various authentic sources and introduced Suzuki 2.0. The campaign was done in Chandigarh, Jalandhar, Hyderabad, Jaipur, Agra, Chennai, Lucknow, Kanpur and Patna, nine cities most affected by road accidents across the country. And is now Suzuki 3.0 campaign on Road Safety is being done in eight cities of Haryana during Feb and March 2023.

As per the ‘Let’s be at the helm of road safety with helmets’ paper, published in End Poverty in South Asia, while two-wheeler crashes account for the highest death rate around the world, the situation is particularly alarming in South Asia, where motorised two-wheelers account for up to 70% of total vehicles.

Indeed, wearing helmets is one of the mandatory safety guidelines for pillion riders, however, the reality on roads is far from desirable due to a lack of awareness, pop-cultural macho-hero image, as well as faulty and inferior-quality helmets.

For instance, a study conducted by Johns Hopkins University, the US, and Central Road Research Institute in collaboration with the Delhi government’s transport department, highlights how out of every three two-wheeler riders, half of them do not wear a helmet correctly. And although almost 74% of Delhiites use the car seat belts, only 1% use the rear-seat belts.

However, given how precious lives can be saved by choosing to wear the protective gear, it is, in fact, the coolest statement to choose pragmatism, safety and sanity over any misguided notion about heroism. 36-year-old Raghvendra Singh, better known as the Helmet Man of India, who has given out over 56,000 helmets across the nation and has saved the lives of 30 individuals in just over 10 years would surely agree.

Keyword: Driving road safety awareness as India reaffirms commitment to reduction in road fatalities and injuries

CAR'S NEWS RELATED

Hero MotoCorp October sales up 26.5 pc at 5,74,930 units

Two-wheeler maker Hero MotoCorp on Wednesday reported a 26.5 per cent increase in total sales at 5,74,930 units in October 2023, as compared to 4,54,582 units in the same month last year. Motorcycle sales were at 5,29,341 units last month, as compared to 4,19,568 units in October 2022, up 26.2 ...

View more: Hero MotoCorp October sales up 26.5 pc at 5,74,930 units

TVS Motors launches Ronin special edition

TVS launches Ronin Special Edition Two-wheeler maker TVS Motor Company on Friday announced the launch of a special edition variant of its ‘modern-retro’ motorcycle, Ronin, this festive season. The features include a new graphic. It offers a triple tone with grey as the primary tone and white as secondary ...

View more: TVS Motors launches Ronin special edition

TVS Motor enters Venezuelan market

ANITVS Motor Company on Friday revealed its entry into the Venezuelan market, with intentions to introduce 14 products, encompassing both two-wheelers and three-wheelers. TVS Motor Company disclosed that it will introduce these products in collaboration with its local distributor, SERVISUMINISTROS JPG, as stated in a regulatory filing. The lineup of ...

View more: TVS Motor enters Venezuelan market

Two-wheeler sales may increase twofold in nine years

IANSTwo-wheeler sales are expected to experience the most significant surge compared to all other automobile categories between 2023 and 2028, according to a report from a ratings agency, reported TOI. This growth is projected to achieve a compound annual growth rate (CAGR) ranging from 9% to 11%, ultimately reaching a ...

View more: Two-wheeler sales may increase twofold in nine years

Royal Enfield Buyback Offer: Get up to 80% value of your bullet. Here's how

Agencies Initially, the Assured Buyback Program will be available in 12 cities, including Delhi, Ghaziabad, Noida, Lucknow, Jaipur, Bhopal, Indore, Ahmedabad, Pune, Hyderabad, Bengaluru, and Chennai. The program will gradually expand to include more cities in the future. Royal Enfield, in collaboration with OTO Capital, has launched a new programme ...

View more: Royal Enfield Buyback Offer: Get up to 80% value of your bullet. Here's how

Two-wheeler sales may reclaim pre-Covid levels in two years: Diego Graffi, managing director, Piaggio

Agencies Diego Graffi, managing director of Italian automaker Piaggio New Delhi: Motorcycle and scooter sales in India are likely to regain their pre-pandemic peak in the next two years as strong premium-segment demand offsets the drag from weaker entry-level volumes, Diego Graffi, managing director of Italian automaker Piaggio, said. “The ...

View more: Two-wheeler sales may reclaim pre-Covid levels in two years: Diego Graffi, managing director, Piaggio

Royal Enfield launches first of its kind buyback program with OTO Capital

AgenciesMumbai: In a first for a motorcycle maker in India, Royal Enfield has launched an assured buyback program for its motorcycles with OTO Capital. The program aims at ensuring a smooth and seamless ownership experience for customers, Royal Enfield said in a statement. OTO Capital is a Mumbai-based finance start-up ...

View more: Royal Enfield launches first of its kind buyback program with OTO Capital

HC stays proceedings against Hero MotoCorp, Chairman Pawan Munjal in forgery case

IANS Hero MotoCorp chairman Pawan Munjal The Delhi High Court Thursday stayed the criminal proceedings against automobile giant Hero MotoCorp, its chairman Pawan Munjal and officials in a case of alleged forgery. Justice Swarana Kanta Sharma said the stay on the operation of the FIR as well as the trial ...

View more: HC stays proceedings against Hero MotoCorp, Chairman Pawan Munjal in forgery case

Relief for Hero MotoCorp's Pawan Munjal till Dec 6 as Delhi court stays proceedings based on FIR

Delhi police lodges FIR against Hero Moto chairman Pawan Munjal, alleging forgery

BMW unveils Rs 33 lakh superbike in India: Boasts 999 cc engine, 280 kmph top speed, 0 to 100 in 3 seconds

TVS Motor sales rise 6 pc in Sep

Hero Moto Corp to hike prices of select models by 1 pc from Oct 3

Hero MotoCorp announces price of Karizma as introductory offer gets over

Now, you can take a Royal Enfield bike on rent in over two dozen cities. Here's how

Piaggio looks to enhance premium play; forays into bike segment with Aprilia RS 457

Domestic markets more exciting, but exports recovery has commenced too: Rakesh Sharma, Bajaj Auto

India's entry-level bike buyers unlikely to return soon, says Bajaj Auto MD

Reduce GST on entry-level two-wheelers: FADA to Centre

Mahindra's Classic Legends to pump in ₹1,000 crore till FY26 to rev up biz

OTHER CAR NEWS

; Top List in the World https://www.pinterest.com/newstopcar/pins/
Top Best Sushi Restaurants in SeoulTop Best Caribbean HoneymoonsTop Most Beautiful Islands in PeruTop Best Outdoor Grill BrandsTop Best Global Seafood RestaurantsTop Foods to Boost Your Immune SystemTop Best Foods to Fight HemorrhoidsTop Foods That Pack More Potassium Than a BananaTop Best Healthy Foods to Gain Weight FastTop Best Cosmetic Brands in the U.STop Best Destinations for Food Lovers in EuropeTop Best Foods High in Vitamin ATop Best Foods to Lower Your Blood SugarTop Best Things to Do in LouisianaTop Best Cities to Visit in New YorkTop Best Makeup Addresses In PennsylvaniaTop Reasons to Visit NorwayTop Most Beautiful Islands In The WorldTop Best Law Universities in the WorldTop Richest Sportsmen In The WorldTop Biggest Aquariums In The WorldTop Best Peruvian Restaurants In MiamiTop Best Road Trips From MiamiTop Best Places to Visit in MarylandTop Best Places to Visit in North CarolinaTop Best Electric Cars For KidsTop Best Swedish Brands in The USTop Best Skincare Brands in AmericaTop Best American Lipstick BrandsTop Michelin-starred Restaurants in MiamiTop Best Secluded Getaways From MiamiTop Best Things To Do On A Rainy Day In MiamiTop Most Instagrammable Places In MiamiTop Interesting Facts about FlorenceTop Facts About The First Roman Emperor - AugustusTop Best Japanese FoodsTop Most Beautiful Historical Sites in IsraelTop Best Places To Visit In Holy SeeTop Best Hawaiian IslandsTop Reasons to Visit PortugalTop Best Hotels In L.A. With Free Wi-FiTop Best Scenic Drives in MiamiTop Best Vegan Restaurants in BerlinTop Most Interesting Attractions In WalesTop Health Benefits of a Vegan DietTop Best Thai Restaurant in Las VegasTop Most Beautiful Forests in SwitzerlandTop Best Global Universities in GermanyTop Most Beautiful Lakes in GuyanaTop Best Things To Do in IdahoTop Things to Know Before Traveling to North MacedoniaTop Best German Sunglasses BrandsTop Highest Mountains In FranceTop Biggest Hydroelectric Plants in AmericaTop Best Spa Hotels in NYCTop The World's Scariest BridgeTop Largest Hotels In AmericaTop Most Famous Festivals in JordanTop Best European Restaurants in MunichTop Best Japanese Hiking Boot BrandsTop Best Universities in PolandTop Best Tips for Surfing the Web Safely and AnonymouslyTop Most Valuable Football Clubs in EuropeTop Highest Mountains In ColombiaTop Real-Life Characters of Texas RisingTop Best Beaches in GuatelamaTop Things About DR Congo You Should KnowTop Best Korean Reality & Variety ShowsTop Best RockstarsTop Most Beautiful Waterfalls in GermanyTop Best Fountain Pen Ink BrandsTop Best European Restaurants in ChicagoTop Best Fighter Jets in the WorldTop Best Three-Wheel MotorcyclesTop Most Beautiful Lakes in ManitobaTop Best Dive Sites in VenezuelaTop Best Websites For Art StudentsTop Best Japanese Instant Noodle BrandsTop Best Comedy Manhwa (Webtoons)Top Best Japanese Sunglasses BrandsTop Most Expensive Air Jordan SneakersTop Health Benefits of CucumberTop Famous Universities in SwedenTop Most Popular Films Starring Jo Jung-sukTop Interesting Facts about CougarsTop Best Hospitals for Hip Replacement in the USATop Most Expensive DefendersTop Health Benefits of GooseberriesTop Health Benefits of ParsnipsTop Best Foods and Drinks in LondonTop Health Benefits of Rosehip TeaTop Best Air Fryers for Low-fat CookingTop Most Asked Teacher Interview Questions with AnswersTop Best Shopping Malls in ZurichTop The Most Beautiful Botanical Gardens In L.A.Top Best Mexican Restaurants in Miami for Carb-loading rightTop Best Energy Companies in GermanyTop Best Garage HeatersTop Largest Banks in IrelandTop Leading Provider - Audit and Assurance In The USTop Best Jewelry Brands in IndiaTop Prettiest Streets in the UKTop Best Lakes to Visit in TunisiaTop Highest Mountains in Israel