This tire-shredding brand ambassador will help spread Dodge’s Never Lift plan to the public.
- Preston Patterson is Dodge’s first Chief Donut Maker.
- The Chief Donut Maker is Dodge’s brand ambassador and will help spread Dodge’s Never Lift plan to the public.
- The Never Lift plan is Dodge’s strategy to ease its devoted fan base into the idea of electrified performance.
Dodge is steering into its brand loyalty and the over-the-top nature of its popular muscle machines with a new brand ambassador role dubbed Chief Donut Maker. The company tasked wrestling legend and Mopar aficionado Bill Goldberg with picking the brand’s first hire through a reality-competition show broadcast on Dodge’s YouTube Channel. After various tasks and challenges, Preston Patterson was crowned the winner of the competition and was awarded with his new title.
While Patterson’s title of Chief Donut Maker would be good enough for most, he’ll also need the tools required to manage the job. So Dodge is allocating their new employee a fitting company car: a Dodge Challenger SRT Hellcat. Patterson’s company car isn’t the only perk of winning—he was also awarded a cool $150,000 to handle the duties of the position.
If you’re wondering what a Chief Donut Maker does, well, the name is kind of self-explanatory. Patterson will travel to Dodge programs and events to help promote Dodge’s Never Lift program, and to help to help ease Dodge devotees into the idea of electrification. Of course, that message will come by the way of burnt rubber and a shrieking supercharger.
While it’s clear that Dodge is covering Patterson’s new work vehicle, you’re probably wondering if they’re also covering the tools of the trade. According to Dodge boss Tim Kuniskis, Patterson’s tires will be covered “within reason.” That should be good news for anyone carrying the title Chief Donut Maker.
If you want to follow Patterson’s journey to his new role at Dodge, you can watch all three episodes of the Chief Donut Maker show on Dodge’s YouTube channel, here. If you want to see Patterson in person, keep an eye out for him and his Challenger at Dodge events throughout the US.
Keyword: Dodge Crowns the First Chief Donut Maker