Cupra barely has its wheels on the ground in Australia, but it’s already gearing up for a second wave of products to come Down Under.
The Leon, Formentor, and Ateca will lead the brand’s charge in 2022, with the Born electric vehicle to follow in 2023.
Come 2025, the local Cupra range will expand to include the petrol and plug-in hybrid Terramar SUV, the electric Tavascan SUV, and the small (but angry) UrbanRebel electric hatch.
They’re all key cogs in the brand’s plan to sell 7000 cars per year in Australia by 2025.
Tavascan, Terramar, UrbanRebel
“We only get to that level of volume with the second phase of the product offensive,” Cupra CEO Wayne Griffiths told Australian media.
Of the three, Mr Griffiths says the city-sized UrbanRebel could be “huge in terms of volume”.
Building on the racing-inspired UrbanRebel from 2021, the latest UrbanRebel concept is a compact electric vehicle with a raised ride height. Under the skin will lie the MEB Small platform that will also underpin upcoming Skoda and Volkswagen city cars.
It will be powered by a single electric motor producing 166kW of power, and a battery pack of undisclosed size. Production is planned in Martorell, Spain.
UrbanRebel
Drive will be sent to the front wheels and Cupra claims the 100km/h sprint takes 6.9 seconds. In its longest-range guise, the car is expected to offer 440km on a single charge.
The Tavascan is built on the same bones as the Volkswagen ID.4 SUV, although it will wear a more aggressive look in keeping with the Cupra brand’s sporty pitch.
With 225kW of power from its dual-motor powertrain and a 77kWh lithium-ion battery pack, the Tavascan Concept had up to 450km of range.
Mules wearing Volkswagen ID.4 body parts have been spied testing in Europe ahead of an expected reveal in 2024.
Tavascan
The Terramar is the odd car out, because it features an internal-combustion engine. It’ll be the last new Cupra model to feature petrol power, and will be offered with a choice of pure petrol or plug-in hybrid powertrains.
At 4.52 metres long, the Terramar will be larger than the current Cupra Ateca or Formentor.
Instead, it’s likely to be dimensionally similar to the Volkswagen Tiguan, and will push the brand “upmarket to the hot spot of the SUV segment”.
Cupra is also expected to push facelifted versions of the Born, Leon, and Formentor into showrooms in 2024.
2024 Leon
2024 Formentor
2024 Born
Keyword: Cupra Terramar, UrbanRebel, Tavascan locked in for Australia in 2025