Snapshot
- AP Eagers and Zagata Group open Cupra Garages in Brisbane and Melbourne
- Each showroom able to physically show all of Cupra’s offerings to customers
- After sales support offered through nearby service centres
Cupra’s entry into Australia is strengthening with two large automotive retail groups expanding their dealership network into Brisbane and Melbourne.
AP Eagers currently operates ‘Cupra Garages’ in Perth and on the Gold Coast, and the giant has now opened its newest venue on the Automall in the Indooroopilly Shopping Centre.
The space boasts 220 square metres, which allows for all four of Cupra’s models to be available for customers to experience – with the all-electric Born EV anticipated to arrive shortly. Servicing is also available at the shopping centre.
Cupra Born BEV
Over on the southern side of the continent, Zagame Group will be adding to its existing Chadstone showroom by opening a 576-square-metre garage on Swan Road in Richmond.
This space allows for six vehicles in the showroom for potential customers to inspect. A service centre is located at nearby King Street in West Melbourne.
“These Garages are all about modernising customer interaction, about taking Cupra to where they live,” said David Wilks, Director of Cupra Australia,
“Cupra’s Indooroopilly Garage fits neatly into a hugely busy retail destination. Our Richmond Garage sits on one of Melbourne’s iconic old high streets with its array of popular shops and restaurants.”
Cupra Ateca SUV
While confidence was expressed in the online purchasing process, Wilks did indicate that the showrooms added another layer that would help customers better understand their potential purchase.
“While you can conduct your Cupra purchase online – with the surety of drive-away pricing – we want to give you the opportunity to see, touch and feel our cars in great places run by knowledgeable and friendly Cupra Masters.”
The growing presence of Cupra punctuates the debut year for the brand, with the launches of the Formentor seeing 554 sales to date, with 209 sales for the Ateca, and 151 Cupra Leons finding their way to Australian homes according to the latest report from VFACTs.
Frequently Asked Questions
The 2023 Cupra Born EV is priced from $59,990 before on-road costs in Australia, although drive-away prices have also been announced, ranging from around $61,990 to $66,490 – depending on the region.
In Australia, the Cupra Formentor is priced from $50,690 for the entry-level V model, ranging to $61,990 before on-road costs for the flagship VZx.
The Cupra Leon hot hatch is priced from $43,990 for the entry-level Leon V, ranging through to $65,490 drive-away for the powerful Leon VZx flagship.
The Ateca is sold in just one high-powered variant, the 221kW Ateca VZx, priced from $60,990 – with drive-away pricing set at $65,990.
Keyword: Cupra grows in Australia with dealer giants opening more showrooms