Cadillac Models & History 1967
The most significant Cadillac of the decade arrived for 1967: an all-new Eldorado with front-wheel drive. Based on the previous year’s new Oldsmobile Toronado, it was a daring concept for the luxury field, with six years of careful planning and research behind it. Front drive gave it outstanding roadability; Bill Mitchell gave it magnificent styling.
It had originated in 1959 with the XP-727 program, which underwent several design alterations through early 1962. Management then settled on front-wheel drive, and further prototypes evolved with that in mind. For awhile, Cadillac considered calling it LaSalle, but ultimately chose Eldorado as a more current name with greater public recognition. Clay model XP-825, with razor-edge lines and a formal roofline, led directly to the production ’67 coupe.
I. D. NUMBERS |
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- Took the same general form and were found in the same locations as in 1966 models.
- Second symbol was changed to a “7” for 1967 model year.
HISTORICAL |
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- Dealer introduction date for 1967 Cadillacs and Eldorados was October 6, 1966.
- The Eldorado featured concealed, horizontally mounted headlamps.
- A new assembly line was setup at the Detroit factory to build Eldorados.
- A third successive year of record production and sales was marked by Cadillac Division in 1967.
- Based on the Eldorado’s popularity, Cadillac sales for a single month passed the 20,000 unit level for the first time in the company’s history, setting an all-time high of 22,072 cars in October, 1966.
- A year later, 23,408 cars conforming to 1968 speeifications were built in October, 1967.
- Calvin J. Werner was general manager of Cadillac; Fred T. Hopkins general sales manager; C.A. Rasmussen chief engineer and W. J. Knight public relations director.
Keyword: Cadillac History 1967