Buick is one of the companies in the General Motors group and when you think of General Motors and any of its brands, the images that come to mind would be of the huge ‘aircraft carrier-sized’ cars typical of American models. That, however, is an outdated perception as the American manufacturers began downsizing from the 1980s and their range today has models that are mostly the size of cars of different segments in the rest of the world.
With concept cars, the American carmakers have also shown many for decades, often very futuristic. When the first jet planes came out, the designers became obsessed with tailfins and jet engines, shaping cars with such features. These days, the concept cars are still futuristic but have more realistic designs rather than being like they came from the Star Wars era way in the future.
The latest concept car from Buick is the Wildcat EV concept which shows the design direction the brand will take as it transitions to an all-electric future. The new design language will be used for future production models and transform the products to reflect the new era.
“The Wildcat EV concept represents the real design future for the brand,” said Sharon Gauci, Executive Director, Global Buick and GMC Design. “Buick has always been forward looking and this expression is a glimpse of where we’re going, and the optimism we have for the limitless possibilities of an electric future.”
New frontal expression
The Wildcat EV concept also introduces a new, expressive face for Buick, distinguished by a bold, forward-leaning front-end appearance that features a low-mounted, trapezoidal grille. Sharp, high-mounted and horizontal check mark-shaped lighting flanks the vehicle, while the outer edges of the grille house primary lighting. The lighting elements are configured to create a unique welcome choreography when the driver approaches.
The bodystyle is that of a 2+2 coupe with a powerful, expressive presence and a laid-back proportion complemented by a low, wide stance. The windscreen wraps around and flows into the side glass, which tapers dramatically with the fast roofline to accentuate the aggressive profile.
Exterior design highlights
The sides have distinctive semi-swing doors and the unique aluminium trim appears to flow seamlessly into the interior seat structures. Micro-LED lighting technology and thin-beam projector lenses are used in the front lighting units, while blade-style taillights are embedded in the roof’s sail panels to echo the front lighting signature.
“The more you look at the Wildcat EV concept, the more the details reveal themselves,” said Bob Boniface, Director, Global Buick Design. “Its timeless proportions acknowledge the brand’s rich design legacy, while our latest technology moves you forward.”
Modernity and warmth
Inside, the Wildcat EV concept’s cabin has an inviting inner glow with new technologies integrated throughout. “It’s a space intended to strike an emotional chord,” said Therese Pinazzo, Buick Exterior and Interior Design Manager. “It is defined by simple, graceful forms that convey balance, harmony and a feeling of warmth.”
The 2+2 configuration, delineated by a prominent console that extends from the base of the instrument panel to the rear seating area, uses unique graphic and colour contrasts to create the perception of visually floating elements intended to accentuate the cabin’s lightweight feel and spaciousness.
Colour plays an important role in the warmth and comfort the interior conveys. Legato Green flows through the cabin and is accented with brushed or polished aluminium trim. Lively orange elements, including the seatbelts, also add visual distinction.
Additional interior design elements include cockpit-style seats with cantilevered headrests that appear to be floating, and a lightweight, flat-bottom steering wheel. When it comes to technology integration and infotainment interaction, a sweeping touchscreen is the access point on the instrument panel, along with a complementing screen on the console.
The Wildcat EV concept is built to be a platform for futuristic features such as artificial intelligence, biometrics and aromatherapy. The vehicle is designed to detect an elevation in driver heart rate and automatically adjust vehicle settings to calm them down. For example, when Zen Mode is activated, it will dim the cabin lights, disperse calming aromatherapy scents and activate massaging seats.
Everything about the concept is intended to convey what’s possible — in design, technology and the transformative experience of EV mobility. “We are on the cusp of true change, and this concept is a tangible vision of it,” said Gauci. “It inaugurates the next chapter in Buick’s design heritage, as we make the crucial transition to our all-electric future.”
A concept legacy
The Wildcat name is not new to Buick: for nearly 70 years, the name has been used for various concept models that push the boundaries of design and technology. The very first Wildcat concept car was introduced in 1953 and it previewed next-generation Buick design. The
First Wildcat concept car in 1953 (above) and the 1985 Wildcat (below) which was conceived as a supercar.
Keyword: Buick Wildcat EV concept previews brand’s new design language