Video game publisher EA will stop its investment into the Project CARS franchise, likely spelling the end for a racing game series that once had the potential to be ground-breaking.

The initial Project CARS title was released in 2015 off the back of a lengthy pre-release beta, a postponed launch date and millions of pounds of crowdfunding from the simracing community.

The simulation-focussed title received favourable reviews and was a commercial success for the relatively small developer – Slightly Mad Studios – that produced it.

Plans for a sequel were announced shortly after the release of the original title and this was released in 2017 to similar critical success.

big promise, wasted potential – ea axes project cars franchise

Codemasters, famous for producing the official Formula 1 games since 2009, purchased Slightly Mad Studios in 2019 and Project CARS 3 was released in 2020.

While the first two titles were simulation-focussed, Codemasters shifted Project CARS 3 towards an arcade feel akin to its pre-existing GRID franchise and Need for Speed: Shift, which Slightly Mad Studios had co-published with EA 11 years prior.

This received a poorer critical reception than the first two instalments with criticism centring on the decision to strip away the simulation fundamentals of the game such as removing pitstops and tyre wear.

Almost two years since it completed its takeover of Codemasters (and consequently Slightly Mad Studios), EA has canned the franchise.

— Slightly Mad Studios (@slightlymadteam) November 8, 2022

“Following an evaluation of the next Project CARS title and its longer-term growth potential, we have made the decision to stop further development and investment for the franchise,” an EA spokesperson said, as reported by

“Decisions like these are very hard, but allow us to prioritise our focus in areas where we believe we have the strongest opportunity to create experiences that fans will love.

big promise, wasted potential – ea axes project cars franchise

“We are focusing on our strengths in our racing portfolio, particularly licensed IP and open-world experiences, and expanding our franchises to be more socially-led with long-term live services that will engage global communities.”

“Games are at the heart of sports and racing entertainment, and with shifting fan expectations, we recognise the need to evolve our games beyond pure play, providing experiences for fans to also watch, create and connect with their friends.”

EA added that those working on Project CARS will be moved onto ‘suitable’ roles where possible.

The “licensed IP” EA refers to is the F1 and (from 2023) World Rally Championship licences that Codemasters currently hold.

The DiRT Rally element of the long-running DiRT franchise will morph into the official WRC titles from next year while the arcade element is unlikely to continue.

The Race Says

big promise, wasted potential – ea axes project cars franchise

Dear oh dear, what wasted potential.

When Project CARS was first announced, it was supposed to inject something new and fresh into a racing game landscape that had become stale.

There was plenty for arcade racing game fans to enjoy but little for those wanting an authentic racing experience outside of the officially licensed franchises like the F1, MotoGP and WRC games – all of which retained elements of the arcade style.

The initial Project CARS title delivered that to a certain degree but was riddled with glitches and alarm bells that should have rung when a sequel was announced before the fundamental issues with the original were resolved.

That sequel for me delivered one of the most authentic motorsport video games I’ve experienced outside of the PC-only iRacing and rFactor simulators.

Slightly Mad Studios built something special and it was a game that felt like it was actually built by fellow racing game fans who had become frustrated with the stagnation of behemoth franchises like Forza Motorsport and Gran Turismo.

It was far from without its faults but there was a proper foundation there, one that was ripped up when Codemasters bought the studio and steered the franchise off a cliff.

Project CARS 3 was a disaster – even more so in retrospect – and it lacked everything that made us love the first two titles.

Clearly EA feels there’s no place for Project CARS within the modern racing game landscape or least (rightly) acknowledges it’s not the right publisher to make that happen.

Racing game fans can only hope that another publisher will pick up the mantle of producing a multidisciplined simulation-focused racing game that all motorsport and racing game fans can enjoy.

For now, a big ‘what if’ will be placed next to Project CARS as it likely fades into the pantheon of axed racing game franchises.

Keyword: Big promise, wasted potential – EA axes Project CARS franchise


Best cars for a 'Love Bug' remake

Tennessee’s Yard Art The Thorndyke Special The Hot Rod The Hippie Van Jim’s Lamborghini Growing up, it’s safe to say my absolute favorite movie was Disney’s “The Love Bug.” As a kid living in a world before Pixar’s “Cars,” it was pretty much the best car movie. I loved ...

View more: Best cars for a 'Love Bug' remake

Audi timing belt tensioner prompts Utah bomb squad visit

An aftermarket timing belt tensioner found in a Salt Lake City apartment prompted a visit from the bomb squad this week after it was mistaken for a potential explosive device. Police partially evacuated the apartment complex in which it was found “out of an abundance of caution” and called ...

View more: Audi timing belt tensioner prompts Utah bomb squad visit

2023 GMC Sierra HD 2500 and 3500 will get more expensive

GMC Sierra HD pickups are about to get more expensive again after recently becoming more expensive, according to GM Authority. In July, GMC and Buick raised the prices on certain vehicles in their lineups anywhere from $975 to $1,675 by making the previously optional OnStar a standard feature. Next ...

View more: 2023 GMC Sierra HD 2500 and 3500 will get more expensive

Our week with EVs: Recapping the diverse collection of electric cars we tested

Mercedes-Benz EQB First Drive Review: Next electric Benz is a little different 2022 Chevy Bolt EV Road Test Review: Time to play EV, gas or airplane 2023 Genesis GV60 Road Test Review: The third of Hyundai Group’s E-GMP EVs is the fastest, but softest It may be hard to ...

View more: Our week with EVs: Recapping the diverse collection of electric cars we tested

Europe car sales lowest since 1996 after 12-month decline

BERLIN – Europe registered the lowest number of new passenger cars in the month of June this year since 1996 at just over 1.06 million vehicles, with some carmakers seeing sales drop by nearly 50%, data from Europe’s automobile association showed on Friday. Volkswagen Group was the hardest-hit major ...

View more: Europe car sales lowest since 1996 after 12-month decline

More Than Just A Carmaker: Toyota Motor PH Launches Toyota Mobility Solutions

Automotive industry leader, Toyota Motor Philippines Corporation (TMP) inaugurated today Toyota Mobility Solutions Philippines, Inc. (TMSPH), a wholly owned subsidiary that will be a provider of mobility-related services. TMSPH ventures into the development and offering of a range of ‘new mobility solutions’ that will enhance Toyota as a brand ...

View more: More Than Just A Carmaker: Toyota Motor PH Launches Toyota Mobility Solutions

'F1 22' feels fast and familiar | Gaming Roundup

‘F1 22’ impressions ‘Construction Simulator’ is launching Sept. 20 Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. This week in racing game news: ‘F1 22’ impressions At its core, “F1 22,” the latest installment in the F1 ...

View more: 'F1 22' feels fast and familiar | Gaming Roundup

Watch a single-engine plane crash-land on 91 Freeway in California

A single-engine Piper Cherokee airplane was forced to crash land on the 91 Freeway in California after losing power about 45 minutes outside of Los Angeles. Yes, that means this was a very busy highway, practically bursting at the seams with traffic. No, amazingly nobody died, either in the ...

View more: Watch a single-engine plane crash-land on 91 Freeway in California

Ford files 'Mustang Dark Horse' trademark application

Make adventures more comfortable with high-quality Jeep grab handles

New Lucid Air variant to debut & Stealth Look to be on display during Monetary Car Week

Chevy offers incentives to prevent Corvette Z06 flipping

Average U.S. gas price falls below $4/gallon

German court: SUV driver must pay more than a car for running red light

Australian vehicle crash tests to include underwater performance

Toyota C-HR rumored to get revamp next year and an EV version

Geely's electric Zeekr 009 is an EV Alphard we never had; 700 km, 542 PS, top speed 190 km/h

A Newey, Brawn and Anderson row that shows F1 doesn’t change

Sorry, EV buyers, you won't get to pick your own pedestrian safety sounds

There won't be enough copper to meet climate goals, study indicates


; Kênh kiến thức kỹ năng, phát triển bản thân, hướng nghiệp, blog nhân sự