That would be the tyre brand from India, not the NASA spacecraft. After setting up shop in Thailand and Indonesia, Apollo Tyres has announced the setting-up of its office in Malaysia, which is the third largest automotive market in the ASEAN region.
L-R: Mr. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres; Mr. Victor Siew, Divisional Head – Malaysia, Apollo Tyres and Mr. Shubhro Ghosh, Group Head – ASEAN, Middle East & Africa, Apollo Tyres.
According to Satish Sharma, President – Asia Pacific, Middle East & Africa (APMEA region), Apollo Tyres Ltd who inaugurated the company’s Malaysian office, “Over the past 2-3 years we have been making steady inroads into the Malaysian market as this is a pivotal market for our growth in the region. Our product range fits well with the Malaysian consumer requirements and with the support of our key distribution and retail partners in Malaysia, we have been able to penetrate most of the key replacement tyre market segments. Now that we have a foothold in Malaysia, we believe it is the perfect time to step up our focus in this market with the establishment of the Apollo Tyres’ Malaysian subsidiary.”
Subsequent to establishing its sales & distribution hub in Bangkok for the ASEAN region, Apollo Tyres has been focusing on growing its presence in South East Asia. The company wants to gain a bigger share of the replacement tyre market in Malaysia which numbers about 580,000 truck-bus radials and 9.5 million passenger car tyres annually. For that, Apollo Tyres is building a complete team of sales and service personnel to cater to the Malaysian market.
“The setting-up of this office, and a legal entity, in addition to accelerating our revenue growth in this market, will also bring us closer to the Malaysian customers and help us better meet their requirements across the entire spectrum of applications,” added Satish Sharma.
Having one of the best road infrastructures in ASEAN, Malaysia has over 90% radialisation levels in the commercial vehicle segment. Apollo Tyres, with its Apollo Endurace range of truck-bus radials, is keen to further establish the Apollo brand at the top tier of the truck-bus radials market. Likewise, Apollo’s passenger car tyres portfolio is capable of servicing nearly 90% of the Malaysian car tyre market, which is one of the largest in ASEAN. If you think the Apollo brand sounds familiar, it’s because they were fitted on the Volkswagen Polo sedan and hatchback.
Keyword: Apollo Lands In Malaysia