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New boy Genesis wants to take on the premium Germans. We take a look at their back catalogue
Genesis wants to crack Europe with a bespoke new coupefied estate version of a saloon you can already buy. It’s a car that turns heads, but in the way you’d imagine people look at a B-list celebrity in town they can’t quite put their finger on. Is that the kids’ headteacher or the local BBC weatherman?
The mission, which we’ve not so much chosen to accept as resigned to see through, is to crack deep into the heart of premium German territory and find out what makes the big boys tick. Audi, BMW, Mercedes – wham, bam, they won’t know what’s hit them. In and out, stealing some of their most carefully held secrets to the benefit of the east Asian interlopers. By which we mean, we’re going to look round their museums.
First stop, Audi…
Photography: Jonny Fleetwood
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Keyword: A brief look inside the Audi museum: TG's best images of the week