Hotels, missiles and an entire town…read on to find out more
It’s tempting for car-makers to branch out of the automotive industry.
For some, it’s a way to invest the profits from car-building into more lucrative areas. For others, it’s a way to stay afloat when an economic downturn whacks the new car market. Join us as we look at some of the random and unlikely sectors car companies have ventured into:
PICTURE: HondaJet, built by Honda
Starting in 2012, BMW’s North American division spent over a year designing a bobsled for the US Olympic team. It leveraged its expertise in composite materials to develop a light two-person sled made out of carbon fibre. Its experience in aerodynamics also came into play as stylists penned a brand-new sled design.
Equipped with the ultimate sledding machine, the American bobsledding team finished third at the 2014 Sochi Winter Olympics. It was the team’s first podium finish since 1952.
Keyword: 33 magnificently random things made by car makers